Emphasizes analysis of customer needs and company and competitor capabilities. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. COMM2912. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. . )Stephen, A. T., Yakov BartStukent2017. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. (4 Hours). (4 Hours). Northeastern University Digital Marketing Manager, Paid Media Job in COMM3532. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Offers an in-depth look at how persuasive health campaigns are designed and executed. Undergraduate Research Practicum in Marketing. Marketing Analytics. c.zangerl [@]northeastern.edu. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications International Village Marketing And Communications | Acella Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. (4 Hours). COMM2550. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. (4 Hours). Business Administration and Communication Studies, BS COMM3304 and WMNS3304 are cross-listed. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. (4 Hours). Social Movement Communication. MKTG4504. NSU is where success begins. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? COMM3330. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Offers independent work under the direction of members of the department on a chosen topic. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. About the Opportunity. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Examines the impact of technology on the marketing of goods and services. (4 Hours). Counts as MKTG2201 for business minors only. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Advance Northeastern University's goal of giving 100% of students a global . ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Interdisciplinary Research in Marketing Science. Business-to-Business Marketing. Covers a proven selling process and presents compelling solutions to customers. MKTG6216. | COMM3912. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Studies companies from startups to large multinationals across a variety of industries. Full-Time MBA Program Overview. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Television Field Production. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. (4 Hours). Boston, MA. (1 Hour). The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Managing Customer Engagement in a Service World. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. (4 Hours). MKTG6285. Explores planning, research, production, and other elements that go into successful advertising. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Contemporary Rhetorical Theory. Free Speech: Law and Practice. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Encourages students to share and translate their findings for relevant academic and professional communities. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Marketing Analytics. Will we ever stop swiping? Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. MKTG6224. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Northeastern University hiring Marketing, Communications and Events Communication and Sexualities. (4 Hours). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. (4 Hours). 617.373.2000 Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Argumentation Theory. This course incorporates materials from communication, psychology, anthropology, and sociology. Executive Team | NEIU - Northeastern Illinois University Emphasis is on practical development of skills and evaluation of talent and potential. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). (4 Hours). (4 Hours). Opens New Window. (4 Hours). Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. (4 Hours). Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Designed to prepare students to work with audio in modern media settings. (4 Hours). A marketing plan project is used to enable students to apply their understanding about the marketing process. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Internship in Communication. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Personalize your path. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. MKTG6294. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. MKTG6222. COMM2510. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Attribute(s): NUpath Integration Experience, COMM6102. COMM2300. Television Studio Production. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Presents a variety of methods for interview preparation. Posted: March 01, 2023. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Covers the fundamentals of single-camera field production and the nonlinear editing process. Northeastern University. Ernest Rollins | Media Coordinator. COMM4602. COMM3445 and JRNL3425 are cross-listed. 617.373.2000 Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. (4 Hours). Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. (4 Hours). (4 Hours). Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Introduction to Marketing. (4 Hours). The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). 617.373.8900 Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. COMM2800. Explore Our Degrees Gather Here. COMM3451. COMM6605. Popular Communication. Offers students an opportunity to develop their own media products to put their learning into real-world context. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Boston, MA 02115. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Enabling Technologies for Consumer Engagement. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. MKTG2720. Rhetoric of Fascism. Northeastern University Marketing Intern Salaries in the United States Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. MKTG6286. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Marketing Research. Here professors know their subjects and how to get you ready for a career after you graduate. Global and Intercultural Communication. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. The PDF will include all information unique to this page. (3 Hours). COMM2700. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Gaining Customer Insight. College of Social Sciences and Humanities. Contact - Northeastern University External Affairs Sex, Relationships, and Communication. MKTG2202. Boston, MA. Northeastern University Senior Marketing Manager Salaries in the United (4 Hours). Communication and Inclusion. 617.373.5445 [email protected] Thomas Michael. Introduces the process of planning, preparing, producing, and evaluating studio productions. Driving Marketing Performance: Measure, Analyze, Profit. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Designed to improve students' critical understanding of the visual, in its various forms, for communication. | Sports communication is an emerging area within communication studies and journalism programs. Marketing - D'Amore-McKim School of Business (4 Hours). 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. 2022-2023 Northeastern University Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Introduction to Marketing in a Global Context. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. MKTG6230. (4 Hours). Health Communication Campaigns. Free Speech: Law and Practice. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. COMM4631. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Theories of Conflict and Negotiation. MKTG4220. COMM6500. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. (4 Hours). Brand and Advertising Management. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Communication Studies (COMM) < Northeastern University | (4 Hours). Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Home - Northeastern University College of Engineering Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Does not require coding or algorithm development. Focuses on communication within the context of close relationships. Tons of great salary information on Indeed.com Expects students to produce a major paper suitable for publication. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. MKTG6287. MKTG3301. Research may be behavioral/experimental or quantitative/analytical in nature. (1-4 Hours). Communication in a Digital Age. Develops and refines skills in the art of sportscasting. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Offers special topics in marketing. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Analyzes case studies and teaches how to improve the quality of communication in an organization. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. (4 Hours). The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures.

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