Yeah. One hundred and twenty million a month? The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Big Money Players and iHeartPodcasts. So of course I asked Conal about that and lots more. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! By the way, 75 percent of that third is broadcast radio. Will Ferrell has started a podcast as the character he played in the movie of the same name. I ask it of everybody. Its always collaborative with their approval. Are you feeling the pinch of the ad downturn? Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. In fact, well distribute it on broadcast radio, and so we did. Its all about the org chart. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. How do you account for that? Its incredibly collaborative. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Also, the medium was exploding. Carolina Barlow: Co-Host, Writer, and Producer. Im proud of the numbers. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Were in total control there. Join America's favorite . Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Are they yours if theyre subscribed in Spotify? I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Ron and Carolina get advice about how to navigate the dark web. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Sure we are. And that will lead to conversion for something else for you? Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. To be clear though, theres a whole lot of fluidity between these segments. Its clearly not as regulated as radio. The newest mass-reach media just happened, and it is called podcasting. Do you even talk to them, or are you just like, Screw it, take my RSS feed? The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Menu. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Sometimes they just shuffle it to create change. iHeartMedia came along and offered us two or three things specifically. On the other side of the business, you own the distribution. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. That is some real Silicon Valley stuff. Weve talked with Ashley a lot about this. I think weve said this publicly. Is there any way to actually innovate? Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Thats my only fear with video. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. The culture is not preserved; the nimbleness is not preserved. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Number two was this massive marketing machine. You dont? We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. You came to it through an acquisition. Which one of your children is the business affairs group? See omnystudio.com/listener for privacy information. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . How have you arranged iHeart Digital? No, because podcasting is a decentralized medium insofar as its distribution is concerned. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Eighty million a week is the more interesting stat to me. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. This is a split, right? The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Yeah. We started a company with Will Ferrell called Big Money Players. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. I will test anything. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Every single question is about org charts. A-Rod Interview / Cooking with Jon & Vinny. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Oddly, no. Two really different examples. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Do you care? Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Thats interesting. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. A very special episode discussing the difficulties of bullying with a 10 year old girl. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Podcasting not to your question, but as a side answer has bucked that a lot to date. Its a massive amount of the stuff we take in and that we call the media. A friend told it to me a year or two ago. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Reviews. Youve never bought downloads to run game ads? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. We all are. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Hes fantastic. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We basically built an academy where once a year we grab eight or 10 people. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Theyll do it for usually one of two reasons. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. But Ill talk you through why. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. You should subscribe to it. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. You have an ad load that is light. Is that part of your business affairs team, just selling the IP out? The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Ill end on this. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. To put it simply, we have a platform. So far, that is all we know, which is a shame. The only reason we have that number is because of broadcast radio marketing. Youre the CEO of iHeart Digital, which is a big company with a long history. Its why we widely distribute. Our partners at Work x Work. Ron Burgundy! Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Were also co-producing a slate of whole new stuff. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Thumbs up or thumbs down, library. I can talk about the things I cant talk about on the radio. Ron Burgundy is going live in the next season of his iHeartMedia podcast. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. If you dont do this, you will never have the reach you need in digital audio. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Youre still getting the full ad load. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. We also have an original content series we make with IBM called Smart Talks with IBM. That's it. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories.

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